Jika Anda mengikuti perkembangan Ubuntu 12.10 akhir-akhir ini pasti Anda mendengar bahwa iklan Amazon akan terinstall secara default pada hasil pencarian di Unity pada Ubuntu 12.10. Berita ini, membuat heboh komunitas terkait dengan masalah privasi pengguna, dan kebanyakan langsung memprotes tindakan dari Canonical. Beberapa orang bahkan mengancam akan migrasi dari Ubuntu.

Menanggapi kehebohan ini, Mark Shuttleworth menanggapinya pada blog pribadinya:

Why are you putting ads in Ubuntu?

We’re not putting ads in Ubuntu. We’re integrating online scope results into the home lens of the dash. This is to enable you to hit “Super” and then ask for anything you like, and over time, with all of the fantastic search scopes that people are creating, we should be able to give you the right answer.

These are not ads because they are not paid placement, they are straightforward Amazon search results for your search. So the Dash becomes a super-search of any number of different kinds of data. Right now, it’s not dynamically choosing what to search, it’s just searching local scopes and Amazon, but it will get smarter over time.

This is just a moneymaking scheme.

We picked Amazon as a first place to start because most of our users are also regular users of Amazon, and it pays us to make your Amazon journey get off to a faster start. Typing Super “queen marking cage” Just Worked for me this morning. I am now looking forward to my game of Ultimate Where’s Waldo hunting down the queens in my bee colonies, Ubuntu will benefit from the fact that I chose to search Amazon that way, Amazon benefits from being more accessible to a very discerning, time-conscious and hotkey-friendly audience.

But there are many more kinds of things you can search through with Unity scopes. Most of them won’t pay Ubuntu a cent, but we’ll still integrate them into the coolest just-ask-and-you’ll-receive experience. I want us to do this because I think we can make the desktop better.

Why are you telling Amazon what I am searching for?

We are not telling Amazon what you are searching for. Your anonymity is preserved because we handle the query on your behalf. Don’t trust us? Erm, we have root. You do trust us with your data already. You trust us not to screw up on your machine with every update. You trust Debian, and you trust a large swathe of the open source community. And most importantly, you trust us to address it when, being human, we err.

Jono Bacon, Manajer Komunitas Ubuntu ikut menanggapi:

If we are going to continue to pay the salaries of hundreds of developers to build new features, continue to maintain and improve Ubuntu, and provide the infrastructure, support, security updates and other content, we need to find ways of making the project self-sustaining from a revenue perspective. Making money is not a bug, abusing Ubuntu with crass irrelevant revenue-generating crap-ware is, and this is why we feel these new features are appropriate: they provide related content and opportunity for our users to acquire those products and help support the project.

I can understand some of the concerns from our community about these features, but I would encourage you to try Ubuntu 12.10 before you make your mind up. These features are neatly and unobtrusively integrated into the dash, and they not only provide a more useful and comprehensive dash in giving you visibility on this content, but it also generates revenue to help continue to grow and improve Ubuntu.