Apple - HTC

Chris Ziegler dari The Verge:

By falling into a (roughly) annual release schedule, Apple owns the entirety of the hype machine that surrounds the iPhone at almost all times — a hype machine that’s predictable and whole, never fragmented. Every iPhone customer wants every new iPhone that Apple makes, because they have sufficient time to understand the new model, tire of the old one, and gain some traction on a two-year contract. That’s an enormously powerful weapon in Apple’s arsenal.