Invent
Apple didn’t invent the MP3 player, but it made it better.

Apple didn’t invent the smartphone, but they made it better.

Apple didn’t invent the mobile OS, but they made it better.

Apple didn’t invent the computer, but they made it better.

Apple didn’t invent the laptop, but they made it better.

Apple didn’t invent the ultra thin laptop, but they… oh wait, yes they did.

Apple didn’t invent the tablet, but they made it better.

Apple didn’t invent the cloud, but they made it better.

Apple didn’t invent consumer software, but they made it better.

Apple didn’t invent online purchasing, but they made it better.

Via:
[The Loop]