Bring together the best in engineering, design, software and hardware and create products that change the world. Apple exists to remind the world of how to build a great easy-to-use user experience on a product that provides a premium, exclusive feel to its owners. As long as Apple innovates, Apple will command the respect of legions of fans, (not just everyday fanboys who will land in lifetimes of debt just to get their hands on their next mediocre offering).

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