Setelah melihat kesuksesan besar Apple melalui iPhone dan iPad yang memberikan integrasi kuat dari software dan hardware berkualitas tinggi, Ballmer berencana membawa Microsoft kearah yang sama dengan Apple, saingan lama mereka.

Steve Ballmer via Reuters:

“There will be times when we build specific devices for specific purposes, as we have chosen to do with Xbox and the recently announced Microsoft Surface,” wrote Ballmer.

The new approach mimics Apple Inc, whose massively successful iPhone and iPad demonstrated tight integration of high-quality software and hardware and made Windows devices feel clunky in comparison.


Ballmer tentu yakin, usahanya kali ini akan berhasil. Bagaimana tidak, Ballmer telah menyaksikan sendiri dengan mata kepalanya bagaimana perkembangan iPhone sejak 5 tahun hingga sekarang.

Pada salah satu wawancara, Ballmer berpendapat bahwa iPhone tidak akan mendapatkan pangsa pasar yang signifikan:

It’s sort of a funny question. Would I trade 96% of the market for 4% of the market? (Laughter.) I want to have products that appeal to everybody.

Now we’ll get a chance to go through this again in phones and music players. There’s no chance that the iPhone is going to get any significant market share. No chance.

Dan dengan gayanya yang arogan, Ballmer berkata seperti ini:

Let’s take phones first. Right now, we’re selling millions and millions and millions of phones a year. Apple is selling zero phones a year. In six months, they’ll have the most expensive phone by far ever in the marketplace…

Ballmer, silakan tertawa sekarang.