“The platform is just less developed”

TNW Magazine, majalah digital khusus tablet dari TNW akan menghentikan perilisan majalah versi Androidnya mulai bulan depan:

Unfortunately we’ve found out that although Android users are very vocal they aren’t very active when it comes to downloading and reading magazines. Or maybe they just don’t like our magazine. You never know.

To give you some insight in how little uptake we saw on Android here are some statistics: for every Android user that downloads an Android magazine we have 80 iOS downloads.

But, but, but.. it’s Android, the winning mobile platform, right?

Kalau memperhatikan selisihnya yang sampai 80:1, saya berkesimpulan:

  1. Market share yang besar memang menjanjikan, tapi belum tentu menguntungkan.
  2. Masalah fragmentasi masih cukup berpengaruh.
  3. Perangkat Android hanya dibeli oleh orang-orang yang menginginkan perangkat murah/low-end dan tidak tertarik dengan konten-konten digital.

2 Replies to ““The platform is just less developed””

  1. Market share pada dasarnya menguntungkan produsen perangkat tsb. Demografi dan perilaku user yang lebih mempengaruhi developer (atau konten atau media) dalam berkembang (dan bertahan). Mungkin dari kasus ini “diberi” pelajaran bahwa terkadang akan lebih masuk akal dan berhati-hati bila melihat terlebih dahulu perilaku user sebelum memutuskan masuk ke dalam ekosistem perangkat.

    But business is about time, money, and risks. So to some people this case could be seen as normal and the practice is seen as “makes sense”.

    1. Nope, what i’m talking about is how market share is seen by the developer or publisher. Of course, large market share means profit for OEM. But for developer or publisher, large market share is just a pretty numbers.

      Of course, the dev or publisher is after the money, and developing your premium content for less developed platform is really..really bad strategy, despite its large market share.

Leave a Reply

Your email address will not be published. Required fields are marked *