Setelah mengumumkan laporan keuangan kuartal pertama Apple di tahun 2013, Tim Cook menjawab beberapa pertanyaan pada sesi tanya jawab.
Mengenai ukuran layar:
Q: Many of your competitors are focused on different screen sizes — how do you think about the competitive dynamics? Any case for a variety of screen sizes?
Cook: The iPhone 5 offers a 4-inch Retina Display, which is the most advanced display in the industry. No one comes close to matching the quality. We don’t sacrifice the one-handed ease-of-use our customers love. We put a lot of thought into screen size and feel confident we picked the right one.
Terjemahan: Kami telah memikirkan dengan matang masalah ukuran layar, dan kami yakin kami telah memilih ukuran yang benar.
Mengenai berita tentang penurunan permintaan iPhone 5:
Q: Did you see any deterioration in iPhone demand?
Cook: If you look at iPhone sales across the quarter, we were very constrained on iPhone 5. As we produced and shipped more, sales went up. iPhone 4 was actually constrained across the entire quarter, but sales remained strong.
Jadi, rumor tentang iPhone 5 yang weaker-than-expected demand hanya omomg kosong.
Tim Cook juga menanggapi soal rumor pemotongan pesanan komponen:
Cook: I know there’s been lots of rumors about order cuts and so forth — let me take a moment and comment on these. I don’t comment on any particular rumor, but I would suggest it’s prudent to question the accuracy of any rumor about build plans. And even if any data point is accurate, you can’t extrapolate — the supply chain is very complex. Any single data point is not a great proxy for what’s going on.
Market share atau…
Q: How important is market share preservation? This year you held share in smartphones, but you had an exciting new product. Is holding share a priority? How do you hold share given that your segment is expected to grow more slowly in the high end?
Cook: The most important thing to Apple is to make the best products in the world that enrich customer’s lives. We’re not interested in revenue for revenue’s sake — we could put the Apple brand on a lot of stuff and sell more products, but we don’t do that. The high-order bit is making a great product.
Market share? Yang terpenting adalah membuat produk terbaik di dunia.