When I worked with HyperCard in pre-PowerMac days, the style of capitalizing the first letter of each word and smushing them together seemed to be called InterCapping? (for both product names and variable names). Searching Google for InterCapping? returns a number of references to support this, many of them expired WikiPages. camelCase, on the other hand, seems to be more closely connected with function calls in Pascal, C/C++, Java, and object-oriented languages using the dot-notation. Though AppleComputer has definitely given camelCase exposure with the iMac, eMac, xServe, iTunes, and other numerous hardware and software. — MarcinJeske?