Seperti yang sudah pernah terjadi sebelumnya dengan Flipboard, Samsung kembali mendapatkan keeksklusifan untuk aplikasi ITV Player; aplikasi Android yang tidak kompatible dengan smartphone Android, kecuali Android milik Samsung.

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Was this a one-off move that Samsung doesn’t intend to repeat elsewhere? Don’t be silly. Will such moves cause even greater fragmentation of Android? Absolutely. Will it damage Android? Absolutely. Not only has the deal put the platform’s fragmentation again in the headlines, but now it is also headline news that its key apps can be bought up to make this even worse. Everyone hurts except for Samsung, and Google hurts most of all.