Mengenai berita Galaxy S3 yang meledak, komentar ini mungkin tepat menggambarkannya:
Apple’s customers love their iPhones, iPads, and other products. The company inspires great affection. That’s why putting Apple into a headline draws so much attention. On the other hand, people are simply apathetic about Samsung. That’s why putting Samsung into a headline does nothing. The attention seekers that use Samsung phones and the company’s paid commenters have no place to gather hence they find their way to the comments section of Apple 2.0 and other publications and blogs written by competent, professional tech journalists.