Penggalan kutipan wawancara Jony Ive (Vice President of Design) dengan The Sunday Times yang dipublikasikan ulang oleh TIME Magazine:

I hear it again when I ask whether he is flattered or frustrated when he sees his designs so widely referenced, reworked — ok, copied. “It’s theft,” he replies in a heartbeat, his eyes narrowing sharply. “What’s copied isn’t just a design, it’s thousands and thousands of hours of struggle. It’s only when you’ve achieved what you set out to do that you can say, ‘This was worth pursuing.’ It takes years of investment, years of pain.”

Keseluruhan artikel wawancaranya layak untuk Anda baca. Menurut TIME, ini adalah “his first in-depth interview since he became head of design almost 20 years ago”.