Dikutip dari ArsTechnica:

why? Superficially, the answer is easy—developers like these tools, so supporting them makes developers happy—but the story runs a little deeper than that. Supporting Linux apps in Windows is a significant move for a company that has spent decades promoting its own APIs and application platform, and it’s unlikely that the company would make such a move just to provide a few creature comforts to developers. The need goes deeper than that.

Sepertinya benar kalau Ubuntu on Windows adalah strategi Microsoft untuk menyaingi OS X.